Design by Allison Bloss and Elizabeth Salud, KBDA.
Your AIGA Student Group, along with KBDA, will host students (including you?) this Thursday, March 10 from 2:30pm - 4:30pm at the Natural History Museum, Los Angeles County.
Learn more about the large-scale design process with Allison Bloss and Elizabeth Salud from KBDA on an intimate and awesome tour. See more images and info at this earlier post.
Please RSVP on the UCLA Extension Visual Arts Facebook page.
Want to learn more? Check out these links:
Link to NHM’s website about the exhibit:
http://www.nhm.org/site/explore-exhibits/permanent-exhibits/age-of-mammals
LA Times article about the exhibit:
http://articles.latimes.com/2010/jul/04/entertainment/la-ca-natural-history-museum-20100704
Here is a promotional video done for the exhibit by Imaginary Forces:
http://www.youtube.com/watch?v=P-lmwGdu9P4
First and foremost, I like to thank Allison Bloss and Elizabeth Salud from KBDA for putting together such a wonderful presentation and studio tour for “Age of Mammals” at the Natural History Museum in Downtown L.A.
ReplyDeleteWe had the opportunity to get a first hand understanding of the exhibition design process, the details and innovations that were involved. This exhibition has a multi-facetted approach to not only telling us about the past but also moving us into the future.
The museum art director was very gracious and took the time to go over the details of the visuals in the exhibit as well as the design process. The audience for this exhibit is very diverse; therefore they had to go over much iteration to ensure the easy accessibility of the information to general public.
The floor plan is very interesting and innovative in that it utilized the natural light from the windows in conjunction with spotlights to strategically highlight particular sections. The start and end is left up to the guest to choose. The director explained, “We have used a very democratic communication here to involve the audience at many levels. This project was based on the entertainment model in that we took huge risks in working in an entrepreneurial manner. Our success in working with KBDA in creating a cohesive brand is going to extend to other sections of the museum as well.”
Allison and Elizabeth explained to us the process of design. The most exciting part was that KBDA was involved in the whole process starting with strategy generation and moving into design and production implementation. They used a variety of mediums in conjunction with exhibit materials, such as wall graphics and illustrations; freestanding explanations and a very intuitive touch screen online catalog.
We learned much about teamwork, forgetting of egos and focusing on the end result and also understanding about the many aspects of design that work hand in hand in exhibition presentations.