From Scott Hindell:
We are hearing a lot about innovation these days, but most of it sounds like a race for bigger, better, faster, cheaper. A walk down the aisle at WalMart shows us what that gets us. Incremental improvements aren't what businesses need. They are looking for quantum leaps in value, and research is telling us designers are the best people to lead us where we need to go. Designers are turned on by new ideas, the unknown, the unconventional. They like to produce the unexpected. Unfortunately, designers aren't always the best equipped to deal easily with their ideas. The real opportunity is to combine their design talent with the art of persuasion. It's not as difficult as one might assume. Most think you must become an advocate for your idea, which means committing to a tireless defense of that idea. Surprisingly, it's not that difficult, it just requires a little bit of strategic thinking.
If, like me, you hear "strategic thinking" a lot, but you're not quite sure how to show you're good at it, the upcoming class "Your Idea as Innovative Solution" may be for you.
Scott is a favorite instructor of many, and can guide you in your approach to some of design's most difficult problems. Here is what other students have had to say about him in this course:
Very helpful in designing and presenting innovation from different points of view.
Very passionate and knowledgeable. He is a great teacher.
This course credits as an elective in the Global Sustainability Certificate, as well as the DCA Certificates. If you want to see the syllabus or ask Scott a few questions, just let me know.
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