I thought it mighty clever and assume that this time of year is a big revenue generator for the charity. When I did a little research I found that it's by The Miller Group, and there is also a TV spot that goes with it. I like it!
This, on the right, I like less:
As you can tell from the red slash through the new Gap logo, obviously I'm not alone. Here is the full story from racked.com. It's all about how the backlash about the new logo is causing The Gap to spin, spin, spin...
Related story here. What do you think? Does anyone like the new logo?
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