By Request: Scott Hindell's Reading List

Thanks to Tiffany's suggestion on this very blog, I contacted Scott Hindell (not to be confused with Scott Hutchinson, our program director who I often refer to here as Scott) and asked him for a reading list to share. Sure enough, he came through and in a jiffy.

Now, as you can see, this is a lot of reading. I'm not going to lie: I don't want to embed links for each of these books and articles. So I hope you will not mind terribly having to cut and paste into Google (or your search engine of choice) and then clicking rather than just clicking.

Happy Reading!

Books:
The Design of Business by Roger Martin
Blue Ocean Strategy by Kim and Mauborgne
The Essential Persona Lifecycle by Adlin and Pruitt
Tough Choices OR Tough Times by NCEE
The Predictioneer's Game by Bruce Buena de Mesquita
The Medici Effect by Frans Johan
The Rise of the Creative Class by Richard Florida
A Whole New Mind by Daniel H. Pink
The Wisdom of Insecurity by Alan W. Watts
The Inner Game of Tennis by W. Tim Gallwey

Articles:
Annals of Design: The Inventor's Dilemma by David Owen (The New Yorker)
Don't Bother with the "Green" Consumer by Steve Bishop (HBR Blog, IDEO)
It's Green, But Will People Want It? by Steve Bishop (HBR Blog, IDEO)
Why Should I Do Business With You? by Bill Taylor (HBR Blog)
If Your Company Went Out of Business, Would Anybody Notice? by Bill Taylor(FastCompany.com & HBR Blog)
Jonathan Ive on The Key to Apple's Success by Helen Walters (BusinessWeek)