2010-06-01

Rebranding BP


Image from greenpeace.org.uk

Did you guys hear about this? Greenpeace is sponsoring a contest to rebrand the BP logo in light of their endless oil spill and their other drilling and oil retrieval practices. You can see all of the entries so far here.

Also, this photo nicely emphasizes why showing work in context is so much more engaging and powerful than just showing it as an image on a page or on the screen. It's so compelling on an actual banner!

If you want to enter the contest, go here. They want your entry by the 28th of June, and their emphasis is on the idea:

"We're after the best ideas and concept, not necessarily the slickest logo. So if you're not a professional designer don't worry. If you're the overall winner we're offering you a day with a top graphic designer to transform your idea into a final product."

Maybe that will include a trip to the U.K.? I have no idea, but it's worth an entry!

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