I just read an article in the NY Times about the disastrous (or brilliant) naming (and subsequent renaming) of a new Vegemite product (+ cream cheese) in Australia.
Vegemite iSnack 2.0 anyone? Or would you prefer Cheesybite on your warm toast?
It's a story of branding in the age of intense consumer involvement via social networking. Not that this is an example to lament much about, but I do wonder about the popular vote determining what lives and dies in our society, even in a consumerist context.
Vegemite Contest Draws Protests
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