Yes, Package Design. It's a Specialty.
©2002 Artwork is Property of Korbel Media
All design in this post by Shirin Raban
When I meet with potential students at the pretty and hip 1010 office, and we talk about what graphic design is, usually the preconceived idea is related to print and web. You know, brochures and websites. But then I may mention package design, and like me when I first learned about it, I see a flicker of realization. Oh, yeah! Someone designs those orange juice cartons and iPod containers and cracker boxes (yes, two out of three had to relate to food).
That someone is sometimes Shirin Raban, who is teaching the course online this fall and has done package design and branding for such brands as Mattel Toys and Korbel Champagne.
What's really cool about this quarter is that it's online for the first time so that those of you who are outside of Los Angeles and studying in Tennessee and Hawaii (you know who you are) can take the course too! (Or, those of you who have a hard time accepting who you become when behind the wheel of a car.) You may wonder how it can be done online, but Shirin is experienced both with teaching online and teaching packaging, so if anyone can do it well, it's her.
Register if you want to learn about this fun area of design, that includes hand skills (folding!) and mock-up skills (comping!).