This is an actual email, sent by an actual graphic designer to an actual client, then forwarded to another actual graphic designer (the one whose design is in question).
If that sounds convoluted, it is.
Now, it's important to be detail-oriented, and I can understand how as a student studying design you may want specific feedback like this, but it's not critique or problem-solving; it's an exercise in control and not healthy or helpful.
Details have been deleted for good reason, below:
- Colors: the only colors that should be used are the four depicted in the logo plus the purple when needed
- Replace the middle blue (used in the background of the body text with the deep blue
- Flush left all of the text
- Use same font for the subhead preferably bold
- Replace subhead "Our Mission" with tagline
- Move "Our mission" to beginning of body text (so it's apart of the copy block)
- Delete tagline on right
- Delete ribbon (however, if this is not an option, move it to left side under the copy block in the lower right corner
- Now image area is larger so the photos can be larger and cleaned up (see below)
- Add .5pt size light blue stroke in between images (because these photos are all different, have different backgrounds, color combinations, etc. when they sit next to each other it looks confusing. A stroke with help define them and have them look less messy)
- I'm not thrilled about the way the shots are cropped and positioned in relation to each other, but it's too hard to explain without doing it myself. However, I can make one recommendation, to have the image on the bottom stretch across the entire image area to help anchor the images above. By having that image cut off, it appears stunted.
- Because this is a booth graphic, I worry that the info on the bottom will get lost. I'd rather see the four bands of color be at the bottom and everything raised. While the colors are important, it's more of a motif. Your message is what's important.
- Remove one of the logos. Seeing two logos on one large-scale booth graphic is redundant. I'd have to see it, but in this case just center a single logo.
- Remove blue behind logo