a.k.a. "Signage and Wayfinding"
I took this photo on a rainy afternoon in Bellagio, I think. Um, it may have been Varenna... some charming town on Lake Como, anyway. I love how there is so much going on. I was walking, so there was plenty of time to take it in. But if I were at this stop sign at night, looking for my hotel, with a local in the car behind me, this probably would have freaked me out.
Nearby, was this sign:
This sign is so great because it tells a story besides the usual - Hey! There is a school nearby so keep a lookout for kids running wild! To me, it tells the story of a headstrong younger sister who will enthusiastically drag her brother on any adventure she likes, unthwarted by his complaining that he just wants to read. Or whatever. They're such cute Italian kids.
Signs are cool because they're informational rather than just commercial - they are necessary. So, it's fun to experiment with them to make them more than functional, but also fun. That's why the course with Lucy Gonzalez, coming up again in the fall, will be a good one. Check out the kind of design work she does at Newsom Design.
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