Heart Shaped Box

I do like paper. A lot. Yes, I think about the barges of trash roaming our seas and the impending apocalypse when our air is coal and our water is foam. And yes, I used to frolic in redwood forests without shoes to better commune with nature and be friends with people who thought unpasteurized products were better for you. But I still like, no, LOVE, paper.

But I understand that this is a digital age and technology will save the day and science will prevent the aforementioned drinking foam. Thus, in turn, the market follows - or is it leads? Since digital is cheaper and more efficient and easier to pass along than the swine flu, is largely why it's all the rage. Marketing has not gone online for earth reasons.

I know, cynical. But I am a capitalist realist at heart, even though I may love the socialist model in theory, and I know that if something is cheaper, it will be more widely utilized. (There is a wider world than those who can afford Eames chairs).

Thus, we have Flash. Like that logic jump?

In my UK theme search I found Design UK - More Human than Digital, they say, and on the browser tab with their name is a yellow heart. Heart + Yellow = Philia? Anyway, they seemed fancy at first glance, and I like how their home page is essentially a movie trailer of their work.

Then, however, other pages had some bunk stock photography. Like of a woman writing on a white board the word fantastic! except it's clearly NOT human handwriting, it's a digital font.

Pick as I may, from the look of their website such inconsistencies don't seem to be keeping them from work. But their claim to humanity feels a little hollow to me.

You know what makes me feel a little more like part of a living, breathing constituency rather than, I don't know, a drone addicted to my iTouch?

A letterpress notecard on fine stock with handwritten words.