Cheese!

Image from tvtropes

Back to my U.K. theme.

I found a graphic design firm called theCheeseRoom, which I think may be the best name ever. It's a refreshing change from the My Name Firm, which gets a little tedious.

But, their actual web address is http://www.graphic-design-studio.co.uk/index.html. Hmmm...

Three more things:

1. I noticed that they go with the capital R in their name in the web copy, but not on their web tab. Details!

2. You can't click anywhere, like on their name, to get home again.

3. I like the way they organized their work:

Branding & Product Identity
Editorial Design Publications
Website Design Solutions

There is a forth category called Bespoke Company Literature, that I don't really get and I don't think fits because of that reason. As I learned sitting in on User Experience, if you have a question about the website you're on, then it's not doing its job. Also, those categories explain the work, but don't show it. You have to go to a client list for that, which I think is a second step that compromises organization.

That's my at-a-glance critique. Also, I love cheese!